If you’re a D2C founder or leader, you probably fondly remember the early days when your company was just an idea. That idea, the fruit of your labour, was crystal clear in your mind. Using your experience and intuition, you outlined a path to your goal, shaping your business model, marketing mix, and operational strategy. But no book, case study, or mentor could guarantee your first attempt would be the right one. With so many variables to control – product, marketing, sales, positioning, service, pricing, competition, and more – getting it right the first time is a gamble.
Everyone starts with gut feeling and course-corrects along the way. Failure is inevitable, but the key is to fail in a way that minimizes time and resources. The most successful D2C stories aren’t about unbeatable products, unmatched prices, or uncopyable brand images. They’re about teams who tirelessly try new things, shaping and refining their brand until the profit equation clicks. The secret is to fail fast to win fast.
But why do most D2C brands struggle with agility? Why do they lose their drive for experimentation? What holds them back from change? It all comes down to their technology.
Why Is Rigid Tech to Blame and How Is Low-Code the Answer?
The technology your business relies on is like groundwater that nourishes your organization. It’s vital for the growth of ideas. When this “water” dries up, brands wither away. Whether it’s your ERP, logistics management system, ticketing system, or sales CRM, technology should help you act fast, fail fast, and learn quickly. This way, you can understand what doesn’t work and narrow down your options to find the perfect business model.
However, traditional tech often fails to support this need. It becomes rigid and restrictive, chaining your business, people, processes, and motivation. The tech you once bought or built was great at the time, but as your business evolves, the tech remains the same. This slows everyone down. People click buttons that don’t add value, jump through pointless hoops, and log into countless tools when one should suffice. Work becomes more about memorizing playbooks than taking swift action. The antidote to this is a complete paradigm shift in how we think about technology.
The solution is to use something that challenges this rigid design: Low-Code. Unlike traditional tech, Low-Code doesn’t rely on extensive programming and piles of requirement documents. Instead, it allows end users to build the technology themselves. This new approach empowers people to create solutions that meet their needs in real time. That’s why major consultancies predict that by 2030, 75% of enterprise applications will be built using Low-Code.
How Low-Code Lets You Try More Things Fast
Low-Code is a game-changer for D2C brands. But what exactly is it? Low-Code is a way of building software that doesn’t require deep programming knowledge. Instead, it uses visual tools and pre-built components, making it accessible to everyone in your business.
When you switch your tech to Low-Code, something fundamentally different happens. Unlike traditional tech approaches, the conversation stays focused on your business, not the tech itself. Everyone in your business soon realizes that technology is there to help them do their work right and fast. They only need to handle the parts that require a human touch. With Low-Code, anyone who uses a computer can think about what they want the tech to do for them. They can build the application they need or add features to the one they are using. This turns everyone in your company into a citizen developer and makes your business truly digitally driven.
The role of your IT team becomes more important as well. They can now focus on game-changing developments and big-picture projects that can help your brand deliver a great customer journey and win in the market. The regular P0 and P1 requests won’t keep them busy because the operational teams can take care of the issues and immediate requirements with no or little help from the core tech teams.
Moreover, with Low-Code, developing applications is ten times quicker and costs only 25% of what it used to. This means you can ensure that key details of work are captured as lag measures, giving you a clear picture of what’s working and what’s not. So, how can you harness the power of Low-Code to give your business the edge it needs? That’s where Amoga comes in.
Why Choose Amoga’s Low-Code Platform?
So, how can you harness the power of Low-Code to give your business the edge it needs? That’s where Amoga comes in. We believe that the key to winning in a high-competition market is the ability to experiment. If you can get two big experiments out of twenty right, you will beat the competition. Traditionally, brands haven’t had the mindset or confidence to run twenty experiments, but Low-Code changes that. It’s the most fundamental shift Low-Code brings.
At Amoga, we wanted to build a Low-Code platform that gives everyone the means and confidence to experiment and respond to market needs quickly. We designed our platform to make this the most natural thing to do. Our goal is to have technology serve your business, not the other way around. This philosophy is reflected in everything we do, especially in our Low-Code platform.
Amoga’s platform allows your team to create and modify applications as needed, without requiring extensive programming knowledge. This means you can adapt swiftly to market changes and customer demands. It empowers your team to innovate, test new ideas, and find what works best for your business. By reducing the time and cost associated with development, you can run more experiments and discover winning strategies faster.
We would love to show you how we’ve helped other D2C brands experiment often and win more frequently. Book a no-obligation call with us. Tell us more about your business, and we’ll explain exactly how Amoga’s Low-Code platform can work for you. With Amoga, you can stay ahead of the competition and turn your innovative ideas into reality.